Geneveve™- Women’s Health and Wellness

There are many changes that women’s  bodies go through throughout her lifetime, which include the decline of the vaginal lining due to the slowdown of collagen production. When collagen fibers decrease, the walls in the vagina lose their tautness. Pregnancy, childbirth, age, and genetic disposition can make the laxity more pronounced. Laxity in the vaginal walls can also decrease vaginal sensation and satisfaction during sexual intercourse disrupting a woman’s sexual confidence and sexual health.  There are a number of reasons why we chose the Geneveve™ treatment over other non-surgical devices as well;  Geneveve™ treatment offers a single treatment due to it’s patented cooling that allows for a comfortable and deeper treatment resulting in long-term results versus coming in for multiple treatments.  It is also a much less intrusive procedure than other devices and the ONLY device currently seeking FDA approval for treatment of sexual function.

The Geneveve™ treatment is designed to benefit thousands of women and improved their health and quality of life. It is a state-of-the-art treatment designed to restore vaginal tightness, and address stress urinary incontinence (SUI) unlike any other device out there.  The Geneveve™ treatment uses clinically-proven cryogen-cooled monopolar radiofrequency (CMRF) to uniformly deliver gentle volumetric heating while cooling delicate surface tissue. This unique technology stimulates the body’s natural collagen formation process. Because Geneveve™ uses tiny pulses of gentle energy, the right amount of heat – for the right amount of time – is delivered to reinvigorate tissue. Unlike the alternatives, this treatment is more comfortable and only requires a single-session, 45-minute or 1 hr 15min treatment for tightening and strengthening tissue.  We encourage you to take advantage of Wilmington Dermatology Center’s free consultation to determine if Geneveve™ may be the right treatment for you.

What to Expect with Geneveve™

Wilmington Dermatology Center assesses each patient’s goals and expectations prior to the procedure and also defines a baseline for your areas of concern.  We will review the systems capabilities and clarify with you the expectations of the treatment.

The treatment itself is quick and is performed in our office, and lasts anywhere from 45 minutes to an hour and fifteen minutes depending on treatment goals. Anesthetic isn’t needed for the procedure. We take extensive measures to ensure that the treatment area is cleansed before the treatment begins. The instrument head is smooth and about the size and outline of a toothbrush head. Using lubricant, it is inserted just an inch or two to treat the muscles in the entry of the vagina.  Patients will notice a warm or cool sensation during the procedure, but should not feel any pain.  During the procedure, the device will emit pulses of monoplar energy, penetrating 3mm to 5mm of connective tissue. This helps stimulate collagen production in the vaginal walls.

There is no downtime associated with the procedure and you are able to resume all of your normal activities immediately following, although we do recommend two days without intercourse.  Side effects that may occur include mild redness, swelling, or a tingling sensation after treatment, which should resolve quickly. An extensive overview of side effects is provided upon completion of the procedure. All Geneveve™ patients are provided with Dr. Rosalyn George’s personal contact information if any concerns arise outside of normal business hours.

Results from this treatment are both immediate and progressive. You should notice an increase in nerve sensitivity and strong muscle contractions, along with increased lubrication and reduction of urinary leakage.

Why Geneveve™ at WDC?

Dr. Rosalyn George and the rest of the Wilmington Dermatology Center staff have proven their dedication and passion for providing innovative and effective treatments by being recognized as one of the leading practices in all of Eastern North Carolina. We are also the only practice to offer the Geneveve™ by Viveve in Wilmington, NC. Our experience and innovation is evident as we continue to bring new technology and advanced training techniques in to the Wilmington, North Carolina market. The Wilmington Dermatology professionals sit down with you one and one and discuss what it is you wish to improve and design a customized treatment plan to follow.  Patients leave with a clear plan of action, an understanding of timeframe and expectations and anticipated cost at our free consultations.

History of Geneveve™

The Geneveve™ treatment was developed by Viveve Medical, Inc.- A women’s health and wellness company passionately committed to advancing new therapeutic solutions to improve women’s overall well-being and quality of life. The Viveve System has received regulatory approval in many countries throughout the world.  Geneveve is the leader in offering a single treatment RF based solution for sexual function and incontinence.

Geneveve™ Results

Typically, patients will enjoy the full benefits of Geneveve™ in about three months, and the results can last up to 12 months or longer. However, as collagen supply increases, women will notice improvements in tightness in the vaginal walls, increase in vaginal sensation, and a boost in sexual satisfaction. Repeat treatment sessions are possible with this vaginal rejuvenation procedure to maintain tightness in the vaginal walls

Geneveve™ Pricing

Geneveve™ pricing will be set at $3,000 per treatment.  This is a one-time treatment, with the option for repeat treatment sessions to maintain tightness in the vaginal walls as years progress.

Top 10 Geneveve™ FAQ

How long will the visits last?

  • The procedure takes about 30-minutes to complete, so you can expect to be in the office around 45 minutes total.  If we are treating for SUI (stress incontinence) the appointment time is slightly longer at an hour and fifteen minutes.

How many treatments will I need to see full benefits?

  • The beauty of Geneveve™ is that you only need one treatment, unlike other treatments currently on the market.  Repeat treatments are possible to maintain tightness in the vaginal wall.

What does the treatment feel like?

  • The tip is rotated while it alternately cools the surface and heats the soft tissue beneath. Patients have tolerated the procedure with no issue and no anesthetic necessary, with the ability to maintain their normal lifestyle afterwards.

What will happen after the treatment?

  • Geneveve™ is a treatment that uses gentle deep heating and surface cooling to stimulate the body’s natural collagen formation process.   You should notice an increase in nerve sensitivity and strong muscle contractions, along with increased lubrication and reduction of urinary leakage, without any downtime associated.

How is Geneveve™ different from other rejuvenation procedures?

  •  Geneveve™ uses a patented clinically-proven cryogen-cooled monopolar radiofrequency (CMRF) to uniformly deliver gentle volumetric heating while cooling delicate surface tissue unlike any other device.  The main differences in treatment are the need for a single 30-minute treatment for results, rather than alternate options that may require as many as three treatments.

How long will the positive effects of Geneveve™ last?

  • It varies depending on your particular condition of the area.  Results can last from 12 months to  years since we are making a permanent change in your individual collagen.

What are expected side effects of Geneveve™?

  • Geneveve™ has been clinically proven to be safe and effective with no downtime associated with the procedure.   Side effects that may occur include mild redness, swelling, or a tingling sensation after treatment, which should resolve quickly.

How much does Geneveve™ cost?

  • The cost of Geneveve™ is $3,000

How soon will I see results from Geneveve™ ?

  • The results can be seen as soon as a couple weeks following the procedure, although you should be able to enjoy the full benefits in a three month period of time.

If multiple treatments are desired how far in between do the treatments have to be?

  • We recommend waiting a full year between treatments since the results are progressive and typically additional treatments aren’t needed.

Are you a candidate for Geneveve™?

  • Women who are experiencing vaginal laxity, loss of moisture or stress incontinence due to aging or childbirth can often benefit from this procedure. It is advised that individuals who are pregnant wait until after birth to undergo this treatment. Women who are menstruating should also wait to undergo Geneveve™ treatments, as increased blood flow in the area and impede the penetration of RF energy. Furthermore, patients with an automatic implantable cardiovascular/defibrillator (AICD) should not receive this treatment. A complimentary  consultation is the best way to determine if this procedure is right for you.

Patient Treatment Documents

Geneveve Patient Assessment

Please download and view the Geneveve™ patient assessment ahead of your visit.

Geneveve Post Treatment Document

Please download and view the Geneveve post-care instructions to follow after your treatment.

Patient Testimonial

“Definitely worth it!  After having my first child I lost sensitivity and had issues with bladder leakage.  When I first heard about this procedure I thought for sure that it would be painful or uncomfortable, but that was not the case at all.  There was zero pain and even better, no downtime.  I am very pleased with the results.  I have far fewer “accidents” and my sensitivity has returned.  Definitely recommended!!”

– WDC Patient (2017)


Dr. George discusses Geneveve™

Watch to learn how the Geneveve can and will reverse the visible effects of aging.


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